Branding & Logo Design test

The presentation of your company can have a huge impact on how your business is perceived by customers. Some of the most profitable business in the world owe their success to good brand management. A good brand architecture can leverage a product or company's perceived value and associate a message with the product that is for sale, such as quality or unbeatable prices.

Brand Equity

Through the internet your business can have access to a global market, with that comes increased competitiveness and shorter product life-cycles, making branding a far more important tool in associating your company and products with a more enduring and recognisable symbol or name. Good brand equity can strengthen the perceived value of your company and its products, and provide an excellent springboard to introducing new products and services to the market.

Brand Specification

Working closely with you, we can create a brand specification that portrays the message and perception of you company or product. We will supply a logo and colour pallette that is designed to work with print and web marketing, along with a specification document of logo usage (e.g. sizes, colour sets, layout positions, and spacing).

The document will also specify which fonts to use for marketing literature, their letter and paragraph spacing, and where to apply surrounding trim or imagery.

Templates

Further to this we can create branded templates for use with Microsoft Word, and HTML templates for use with your email client (Such as Outlook, Live Mail, Thunderbird, Mac Mail, or Entourage), and a specification of fonts, colours, layout, and standard information to include in signatures (Name, telephone, web link etc.).